The Power of a Brand Video

Last week we had the privilege of helping a client with their brand video.

Any time we are launching a new website or building a new brand message we love doing it with a well done video message. Clients rave about going through our branding process…as it ends up being so revolutionary to who they are as much as it is about their message.

Video as we all know gets viewed by more folks than any written content as long as it is short enough to be viewed. I will caution you to not try to do a brand video on your own. Getting outside perspective and nailing down all the message points is wise. Having to go back and fix a bad video is more harmful than spending money upfront on getting it right.

With my wife Julie having a few years interning at CNN, she is very well versed at asking all the right questions. In addition to that, we had one of our favorite video team members from Vaughn Street with us, Erik Ticen- who always captures all the right content.

Having been in the public relations field for more than 15 years, we believe in what we do for clients. We want to help people tell their story and do it professionally and with excellence. Here are a few tips for branding that can help you going forward:

 

  •    Develop a brand that captures market share in a new space in a new way
  •    Be original to who you are, not an echo to something someone else is already doing
  •    Get a team around you who offers input and doesn’t say yes to everything you want to do
  •    Know the difference between who you are and who you think you are – many times your brand is found somewhere in the middle.
  •    Know your competition and what they are not doing well

 

If you have any burning questions on branding please give us a shout and we will be glad to answer them.

Stop Letting Your Book Boss You Around

Many authors pour all their time and energy into making sure their book,
especially first book, is a success.

What’s the problem with that, Mike?

Well, books come and go.  In five years, this book will be a memory, and at
best, a nice backlist title. But if your book doesn’t elevate your platform
and strengthen your brand, the priorities are mixed up.

In other words, you can use all your energy, empty your bank of favors, and
tap your network to raise awareness about BUYING this book, OR – use this
book to raise awareness about YOU and elevate your brand influence.

This assumes that the book is aligned with where you WANT your brand to go – (see Does Your Brand Freak You Out)

Your brand is the center of attention – not your book!

Send your book out on an AUTHOR tour – Don’t send yourself out on a book tour.

Send your book out on a secret mission to tell other influencers about YOU!

Don’t focus all your time trying to hook people into buying your book – Send
your book on a mission to hook more people to your voice.

If people are interested in YOU, they are more likely to buy your book (and
connect with you for speaking, paid work, etc.)

After the book celebrates its first birthday, will you be most happy with
book sales, OR how the book grew your platform, influence, and
opportunities?

Book launches are important!  But I’ve seen plenty of authors spend all
their emotional and social capital serving their book, which is but a vapor.
And at the end of it all, they used up all their “asks” – instead of using
it as an opportunity to get to the next level.

Just remember who’s boss…  You!

(Have you felt bossed around by your book? How did you set things right?)

Why LinkedIn for Ministry Leaders?

Why would I ever care about LinkedIn?

I hear this a lot. Here’s my basic response to skeptics or newbies:

Think of LinkedIn as Facebook without a sense of humor…

LINK: I use it to connect (and get on the radar) with potential clients and creative peers. I’ve made some great business connections this way.

POSITION: For example, making sure people KNOW you are a writer, speaker, or thought leader on _______. It’s SO important to position yourself CONFIDENTLY, CREDIBLY, and CLEARLY.

Your personal brand must be represented in the PHOTO you choose, and articulated clearly in your HEADLINE. After your brand photo and headline are established, it’s time to start connecting with others.

BE A PRO: Watch for the occasional emails from LinkedIn offering a 30 day free Premium membership, and use this offer to its fullest potential (cancel at day 29 if you’d like, but the features might be worthwhile for you). You’ll be able to find, message, and connect with VIP’s in your arena with this expanded access.

SEARCH: LinkedIn has a great “advanced search” function that really helps target best connections (by city, company, expertise, etc.) and the Premium account give you access to more features like “InMail” which allow you to message people, and include your web site in the message.

(Another question I often get is, “Why do you so many ALL CAPS?” …)

You only get one chance at a first impression, so make sure your BRAND and VALUE PROPOSITION are clear (what you offer and why you’re awesome), then you can confidently connect with new prospects.

NO SOLICITING: “Selling” is frowned upon in LinkedIn-ville. This is about building win-win business relationships. Your connection requests should have more than just the default text (“I’d like to add you…”) and NOT feel like a sales pitch.

Take time to learn about the person you’d like to connect with. Be creative, thoughtful, and generous in your connection requests.

GROUPS: This may be the best part of LinkedIn! Much like Facebook groups, they let you connect on a more conversational level.

WEB: Don’t forget to add the LinkedIn icon/link to your web site. Some people actually prefer connecting this way.

LinkedIn is a way to “Position” yourself in a way that’s attractive to peers and potential clients.

Take some time to look around, get your profile polished, and dive in.

(Or contact me for help in developing your brand on all social outlets!)

 

Photo courtesy of LinkedIn

New Domain Extensions to Watch

Categories:Street Stories Blog

There are many new domain extensions being released this year.

Some of these alternatives to “.com” and “.org” might be great for you and your organization…

.author

.bible

.blog

.book

.church

.faith

.giving

.today

Go to your preferred domain provider to find out about release dates, and the opportunity to RESERVE a domain with a new extensions

Let us know how you’re using these!

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2 Communication Keys that Doubled a Church

Years ago, after selling a small business, I took some time off, painted our house, and volunteered time at our church.

In three months, by the surprising grace of God, I was the executive pastor, serving 350 people and about 75 volunteers!

Two years later, the church attendance doubled to 700. Volunteer involvement doubled as well, despite being a “mobile” church (with three different venues in those two years) in a city with lots of churches. There were plenty of other challenges as well.

For the purposes of this blog, we’ll focus on the two keys to this growth (and not talk about all the mistakes I made!)

By the way, these apply to business, social media, and ministry!

#1: Tell people WHY the church exists

It might sound elementary, but I challenge you to really examine this point for yourself.

Assuming you’re not the only church in a fifty mile radius, why should people commit to your church? What does the leadership believe is most important for this community? Communicate this—clearly and often.

One way of looking at this is to be clear on what your church is NOT about.

In other words, have the courage to be lovingly unapologetic…

“We hope you love our church, but here’s what we’re focusing on, and here’s what we’re OK with not being so great at.”

Once you start trying to please everyone, you’ll please no one. As an added bonus, your joy will decrease, and your stress will increase!

Intentional branding and positioning is important here, and we can help! (because outside perspective is so crucial!)

For example, if you don’t think small groups are super-cool, don’t have them. If a big music team isn’t on your dream list, keep it simple. Help people understand where you ARE laser-focused.

Just make sure you communicate the “why”!   (over and over and over)

#2: Make daily difficult choices based on your “why”

Lack of follow-through is why many savvy churchgoers roll their eyes at “Vision Sundays” and “Mission Statements.” Face it, these globs of words get stale on a forgotten web page, or new-members PDF, and rarely are used in daily meetings.

Every week you’ll be asked about some new ministry idea “the church should do.” Most of these suggestions will be terrific –  BUT that’s also why most churches cave in and try to be all things to all people.

People can sense when a church is rudderless. How? They look at actions.

People respect a church that is clear about their purpose, and sticks to their focus. Communities are hungry for dependability and stability.

The best communications are not words, anyway – the best communication is action.

We were almost derailed by a well-intentioned foray into… small groups. Every other church on the planet was doing house groups, and that’s why we started them—or tried to.  The amount of effort we put into it and the amount of pressure we exerted on people was huge.

And you know what? Nobody really wanted them in the first place, least of all the senior pastor. The (predictable) result was a few frustrated small group leaders, treading water and hoping for more church support.

Say no thanks.

People respect a church that is clear about their purpose and sticks to their focus. Communities are hungry for dependability and stability. You can’t have that when you’re chasing lots of good ideas at the expense of your great idea.

The best communication isn’t words anyway, the best communication is action. Tell and show – and show and tell.

People in your city will appreciate a focused church, where words and actions paint a clear picture, even if they choose not to attend!

Are you OK with that?

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Photo Via Creative Commons:

http://www.flickr.com/photos/chrisgold/6416201641/

Giving Thanks… To People!

Categories:Street Stories Blog

Recently, I’ve been reflecting on some goodness in my life. (Yeah, “reflect.” Sounds deeper than “think.”)

I started tracing back how this goodness came about—the prized introductions, the unique opportunities, the genuine kindness shown, and the abundance of slack I’ve been granted…all by people around me.

People who had a choice!

I get to write books, blogs, business plans, and branding strategies because someone gave me an (undeserved) opportunity to try. I work with amazing people, because some other amazing people introduced me. They didn’t have to.

Trace back any slice of goodness in your life…

  • Enjoy your job? Who took a risk to refer you?
  • Have a skill? Who gave you a chance to develop it?
  • Enjoy laughing with your good friend? Who introduced you?

Yep – Every good thing in our lives comes from God. And very often, this goodness is flowing through other people.

Sometimes it’s easier for me to say “thank you” to God than take time to thank the person who made an impact on my life.

Recently, when I’m celebrating a success, or a rescue from a blunder, I’ve been trying to trace the trail of goodness back to a person’s generosity, or forgiveness.

And let’s face it, I’d rather call a friend to share a success, than humble myself and call the person who, years ago, made the success possible. (Yes, Mike, you’re super-brilliant…but if Jim-Bob hadn’t invited you to that meeting, where would you be?)

Pick one area in your life you’re thankful for. Trace back through the dark forest of your own awesomeness, follow the crumbs you were given, and you’ll rediscover the many people who played a role in your journey.

Since we don’t have God’s mailing address, write a note to those people. Since the Almighty doesn’t drink coffee (hard to imagine, I know), buy someone a cup. Look them in the eye and thank them.

Then, let’s start asking ourselves if we’re being “that” person for someone else.

Take a moment. Thank God. And thank a person!

 .

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Photo via Creative Commons: 
http://www.flickr.com/photos/butterflysha/140523563/
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