Besides you, who is talking about your ministry this month? Why should the people on your mailing list share anything from your ministry with a friend or family member? Have you communicated a REASON for talking with others? Have you given them a WAY to share? Or even talked with them ABOUT sharing words of life and encouragement with others?

That’s the challenge. Two thousand years ago, good news was spread from person to person. Now we have all this mass media and technology, and the most impactful (and sought after) means of communication is… person to person.

So – Have you given those close to your ministry a message that helps their life? Have you communicated it in a simple way that makes it easy for them to tell others? Have you created resources that are exciting to give and a joy to receive?

There’s an old leadership proverb that says “If nobody’s following, you’re not leading.” Well, if nobody’s talking, you’re not communicating.

The Eastco Group‘s Roy Skoba passed along the following article from the Orlando Sentinel Media Group.  Let us know your thoughts:

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Technology Brings Families Together

While many people blame technology for breaking down the basic family unit,
a recent survey shows us that new technologies are actually bringing  families closer together.

Nearly 45% of families said a computer or tablet drew them together vs. just 21% of respondents said that they gather around the television for quality time.

Another survey about families detailed just how tech savvy today’s kids are.
Electronic devices owned by 10-13 year olds:

• 85% own a game console
• Over 60% own a computer
• 28% own a smart phone
• One in six own a tablet

What Does This Mean To You?

With so many families using computers & tablets together as a group, you have an incredible pathway to reach them.  Households with children tend to have higher household incomes, making them more able to buy your goods and services.  Also, the prevalence of kids with mobile devices only means that they are likely to be more mobile-ly dependent in the future.

Source: EMarketer; MicroSoft; AVG

Getting face to face time with bloggers is always important for book marketing as well as book publicity.  It helps you get to the top of any slush pile which never hurts.  Recently I (Scott) had the opportunity to meet up with several editors from the Huffington Post and walk through their newsroom as well.

It was eye opening to see how hundreds of bloggers all sit next to each other inches away.  It was also just as fascinating to see the stacks of books piled high around each of their desks.  We have said before, media outlets can get up to 100-300 books a day sent to them.  Hanging inside the newsroom were about eight, 50 inch flat screen televisions running all the news stations’ broadcasts with the sound off.

Here is a birds-eye view of one of the bloggers desks. Explains quite a bit right?

Whether you like the Huffington Post or not and read their blog you really can’t deny the fact that they get more traffic than the NY Times with numbers upwards of over 250 million unique visitors a day.

Our California Road Studios and Sr. Producer Erik Ticen were honored to be selected by The American Bible Society to produce the God Understands Audio Drama Series. We’ve been pleased through the years to work on several projects with the American Bible Society. For this project we helped tweak scripts, assembled great voice actor talent and recorded, mixed and mastered the audio dramas in our studios.

Armed Services Ministry in collaboration with Veteran Affairs (VA) chaplain consultants developed the God Understands series as a resource created to provide healing, hope and comfort to Veterans dealing with post-traumatic stress disorder and the spiritual, physical and emotional brokenness brought on by active duty service.

Based on the Spiritual Injury Scale used by VA chaplains, real life situations about Veterans are shared to help identify spiritual injuries that often lead to feelings of uncertainty.

There is a common human thread that flows through our frailties, our weaknesses, our heartaches and our sufferings—and a common thread of hope that so many have found through prayer and Scripture.

Here’s a link to check out the final product: http://godunderstands.americanbible.org/audio