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Strategic
Planning:
“This
is one of the best written Strategic Plans I’ve ever
read. You obviously spent a lot of time on it. And as I read
it, at times I found it very moving as well”.
That
is what a senior executive at a 100 million dollar ministry
said upon reading the Strategic Plan and Brand Audit
we’d spent months preparing. And what made his
statement particularly meaningful was that he’d
come from a successful career as a company builder and
CEO of a publicly traded tech company in New York City
before taking his current ministry position, so he would
know a great plan versus a good or poor one.
An often
overlooked tool, the Strategic Plan, can make all the difference
in your growth: Where do you want to go, how are you going
to get there, and how will you know when and if you’ve
arrived? These are some of the things we address in a Strategic
Plan. The scope may be the entire organization, or on a
certain product, program or service. We can create a comprehensive
plan from the ground up or assist with an existing plan.
We’ll
follow a proven process to create the plan, allocating
resources (personnel, technology, brand equity, market
position, finances, communications network, etc) in pursuit
of the strategy. We’ll put tactics in place with
an eye for timely execution, keeping your goals, budget
and timeline in the forefront.
A comprehensive
Strategic Plan could include such items as Introduction,
Project Overview, Phases of Implementation (Phase 1 recommendations,
Phase 2, etc.), Action Items, Big Ideas, Timelines, Communications
Plan, Integrated Media, Web analysis, Public Relations
and Media Strategies, Television Report, Radio Report,
Product Development, Branding, Sales, Marketing/Market
Position, Outreach, Social/cultural relevance, Values/Mission,
Potential “Business” Models, Challenges/Solutions & Strategies/Tactics, Literary “Career”/Ministry,
Brand Audit, Partner/Donor Development, Events, Style
Guides, and more.
If it
sounds like a lot -- it is -- but most growing ministries
are involved in many of these if not all, in one way or
another, often without even realizing it. Bringing
it all together into an INTEGRATED STRATEGY is a “secret” to
successfully communicating your message and thus elevating
and growing your organization in the ways you desire.
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