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(What We Do)

 
 
 

Strategic Planning:

“This is one of the best written Strategic Plans I’ve ever read. You obviously spent a lot of time on it. And as I read it, at times I found it very moving as well”.

That is what a senior executive at a 100 million dollar ministry said upon reading the Strategic Plan and Brand Audit we’d spent months preparing. And what made his statement particularly meaningful was that he’d come from a successful career as a company builder and CEO of a publicly traded tech company in New York City before taking his current ministry position, so he would know a great plan versus a good or poor one.

An often overlooked tool, the Strategic Plan, can make all the difference in your growth: Where do you want to go, how are you going to get there, and how will you know when and if you’ve arrived? These are some of the things we address in a Strategic Plan. The scope may be the entire organization, or on a certain product, program or service. We can create a comprehensive plan from the ground up or assist with an existing plan.

We’ll follow a proven process to create the plan, allocating resources (personnel, technology, brand equity, market position, finances, communications network, etc) in pursuit of the strategy. We’ll put tactics in place with an eye for timely execution, keeping your goals, budget and timeline in the forefront.

A comprehensive Strategic Plan could include such items as Introduction, Project Overview, Phases of Implementation (Phase 1 recommendations, Phase 2, etc.), Action Items, Big Ideas, Timelines, Communications Plan, Integrated Media, Web analysis, Public Relations and Media Strategies, Television Report, Radio Report, Product Development, Branding, Sales, Marketing/Market Position, Outreach, Social/cultural relevance, Values/Mission, Potential “Business” Models,  Challenges/Solutions & Strategies/Tactics,  Literary “Career”/Ministry, Brand Audit,  Partner/Donor Development, Events, Style Guides, and more.

If it sounds like a lot -- it is -- but most growing ministries are involved in many of these if not all, in one way or another, often without even realizing it. Bringing it all together into an INTEGRATED STRATEGY is a “secret” to successfully communicating your message and thus elevating and growing your organization in the ways you desire.



 
OUR SERVICES


Strategic Planning

Marketing

Sales

Branding

PR & Media Strategies

Product Development

Curriculum Development

Design & Printing Services

Graphic Design

Disc Services

Studio & Production Services

Web & Internet Services

Warehousing, Mailing &
Fulfillment