Strategic Planning

Helping you realize your potential by developing strengths and removing obstacles.

"This is one of the best written strategic plans I've ever read. You obviously spent a lot of time on it. And as I read it, at times I found it very moving as well." That is what a senior executive at a $100 million ministry said upon reading the strategic plan and brand audit we'd spent months preparing. And what made his statement particularly meaningful was that he'd come from a successful career as a company builder and CEO of a publicly traded tech company in New York City before taking his current position.

An often-overlooked tool, the strategic plan can make all the difference in your growth: Where do you really want to go? How are you going to get there? What obstacles do we face? These are some of the things we address with insight and creative ideas.

We'll follow our proven process to create the plan, allocating resources (specialists, technology, brand equity, market position, finances, communications network, project management, etc.) to make it happen.

A comprehensive strategic plan could include such items as: project overview, phases of implementation, , action items, big ideas, timelines, communications plan, integrated media, web analysis, public relations and media strategies, television report, radio report, product development, sales, marketing/market position, outreach, social/cultural relevance, values/mission, potential "business" models, challenges/solutions and strategies/tactics, literary "career"/ministry, brand audit, partner/donor development, events, style guides, and more.

If it sounds like a lot - and it is - yet most growing ministries are involved in many, if not all, of these in one way or another, often without even realizing it.

 

Bringing it all together into an INTEGRATED STRATEGY is a "secret" to successfully communicating your message - elevating and growing your organization in the ways you envision.

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