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(What We Do)

 
 
 

Marketing:

“To be always relevant, you have to say things which are eternal”
– Simone Weil.

Often misunderstood or mistrusted, marketing is not about making your ministry into a “business” or “institution”, it’s about getting your message out to the people you want to reach. In teaching church leaders on this subject at leading Christian conventions we’ve seen an interesting phenomenon: often ministries say they “don’t market” or “won’t do marketing” – as if it’s something bad -- yet they are regularly sending out newsletters, offering products, advertising events, and sending email blasts. They are indeed daily marketing their ministries, and usually with an ad hoc approach that at best lends itself to less than optimal results, at worst does more harm than good in the big picture.
Much ministry marketing underperforms greatly because the well-meaning person doing it is chosen simply because they were a faithful worker or friend, a graphic designer or perhaps had a little advertising or sales or writing experience (these are good qualities, but not necessarily good qualifications). We’ve seen this countless times. One of our friends -- a successful writer and church consultant -- says that “marketing may be one of the most misused techniques and disciplines in the church today” and he further suggests that when it comes to ministry/church marketing the best definition may be “simply placing the church or ministry in the best possible light”. That’s good advice. 
The American Marketing Association offers this most recent definition of Marketing:
"the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large."
We’ll help you unravel marketing and put a practical eye to it. Marketing is also about community and relationships. Additionally, we still believe in metrics (systems of measurement) that allow us all to be better stewards of the resources we’ve been graced with: fundamentals like market research, sales, revenue, margins and so called market share. These are not words to shy away from, but tools for growth and accountability.
Frequent communications, telling your story well, deftly positioning your products and services – these are critical. Yet sending newsletters or postcards and wondering if they are getting any results is a common occurrence that can be remedied with simple metrics within a good plan.

Marketing is both art and science, and there are many new trends you can utilize such as social marketing and so called viral marketing.  We'll integrate your marketing plan with all you do and make it organized, effective and easy to carry out. It can be fun and challenging. Your “customers, clients, partners and society at large” are simply the people you are reaching and we’ll help you reach more people, more effectively.

 
OUR SERVICES


Strategic Planning

Marketing

Sales

Branding

PR & Media Strategies

Product Development

Curriculum Development

Design & Printing Services

Graphic Design

Disc Services

Studio & Production Services

Web & Internet Services

Warehousing, Mailing &
Fulfillment