News & Projects
Note: Besides Vaughn Street, LLC, some projects listed also include Eastco Multi Media Solutions, Inc. (www.eastcomultimedia.com), the manufacturing company of which Holt Vaughn is also President and CEO.
07/14/08
Gloria Copeland
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Vaughn Street was retained by Kenneth Copeland Ministries to create media strategies and public relations plans for Gloria Copeland’s, Penguin Putnam hard cover book release God’s Master Plan for Your Life.
Working with our partner firm Fresh Impact, this included:
- Securing radio, TV and print interviews
- Ad design and placement
- A Personal Video Greeting from Gloria
- Creating a website that tied into the client’s online store
- Internet marketing
- Planning the author’s book signing tour as well as the reporting of sales data
A highlight of the campaign was securing a Jumbotron announcement in the heart of New York’s Time Square to celebrate hitting the NY Times list. We are pleased to have achieved the New York Times, USA Today and Amazon best-seller lists.
We also developed an award winning Curriculum from the book. Click Here to see it.
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