Vaughn Street PR/Media Strategies Land Client in Times Square

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Vaughn Street's PR team including our partner firm Fresh Impact Public Relations Group provided the full-scale marketing and PR plan on behalf of Kenneth Copeland Ministries/Gloria Copeland. The six month campaign included handling logistics, creating a website, videos, interviews, articles, galley mailings, book tour, magazine ads, email campaigns, TV ads, website banner ads, and more.

We spend a lot of time with our clients and amongst ourselves to determine a strategy that puts you squarely where you want to be in the public's mind and heart. It's not just about the book (although that is the focus), it's about the whole of the client's brand and market position so the client has a platform they are happy with and that they feel pleases God. The idea is to build for the future.

The Vaughn Street team effort along with the client's and publishers hard work produced Gloria Copeland's Book Debut on the New York Times Best-Seller List and in USA Today as well as the Amazon Best-Seller list.

This image ran a total of 5 times - once a day from June 4th until June 9th.

We also developed an award winning Curriculum from the book. Click here to see it.