When people think of your ministry or church, what image comes to their minds? What do you WANT to be known for? How wide is the gap between the two?
You may not realize it, but every aspect of your church or ministry either builds or erodes your brand. This includes products, web sites, publications – even emails, phone etiquette, and hundreds of “little” details. Without a clear church branding strategy, your efforts can do as much damage as good.
Difficult questions must be asked and answered: “Who are we and who are we trying to reach?” “What is the unique God-given role we have?” People want more than vanilla. If you look at the most “successful” people and organizations, you’ll always see they exude a distinct personality (brand). Church branding is about image and reputation, which means it’s very important. Church branding is symbolic of who you are and everything connected to your ministry.
Market differentiation, positioning, identity, top-of-mind…there are many ministry and church branding aspects to navigate. These aspects of church branding are almost always more than a ministry friend, staff person, or church graphic designer can tackle, especially when it comes to the big picture and long-term strength of your ministry. We’ve worked on branding for businesses and leading ministries and have given seminars and workshops on church communications for leading Christian conferences.
Ministry and church branding means MUCH more than a logo. As your branding consultant, we’ll help you build brand MOMENTUM so you can begin to see your ministry flourish like you’ve felt all along that it could.
Take a look at some Vaughn Street ministry branding case studies: