Branding

When people think of your organization, what image comes to their minds? What do you WANT to be known for? How wide is the gap between the two?

Market differentiation, values, positioning, identity, tipping points, top-of-mind...there are many aspects to navigate. These disciplines are almost always more than a ministry friend, staff person, or church graphic designer can tackle, especially when it comes to the big picture and long-term strength of your organization. We've worked on building brands for businesses and leading ministries and have given seminars and workshops on these subjects for leading Christian conferences.

You may not realize it, but every aspect of your organization either builds or erodes your brand. This includes, products, web sites, publications - even emails, phone etiquette, and hundreds of "little" details. Without clear strategy, your efforts can do as much damage as good.

Difficult questions must be asked and answered: "Why are we doing this?" "Who are we and who are we trying to reach?" "What is the unique God-given role we have?" People want more than vanilla. If you look at the most "successful" people and organizations, you'll always see they exude distinct personality. "Brand" is about image and reputation, so brand is very important. A brand is symbolic of who you are and everything connected to you.

A brand is MUCH more than a logo. We’ll help you build brand MOMENTUM so you can begin to see your organization flourish like you’ve felt all along that it could.

Vaughn Street is big on "ethos." Dictionary.com defines "ethos" as "the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group." We do our best to immerse ourselves in your story, heart and soul.

We only take clients who are a real fit, and we often become long-term and close strategic partners in their ministry family. Some clients have said we communicate their message better than they do. We appreciate the compliment, understanding we are simply called alongside to help.

The world isn't looking for another Billy Graham. The world is looking for you to express what God has called you to be. You’ve been given a unique voice. A voice that can not only stand out, but also stand the test of time.

 

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