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(What We Do)

 
 
 

Branding:

“Brand” is about image and reputation, so brand is way important.

Market differentiation, values, positioning, identity, tipping points… there are lots of buzz words to navigate. In our experience these disciplines are almost always far more than a ministry friend or staff person or church graphic designer can tackle. We’ve worked on building brands for leading ministries and given seminars & workshops on these types of subjects for leading Christian Conferences and have seen it first hand countless times. Branding, marketing and such can do as much damage as good if not properly executed. The idea of branding raises questions as it seems to have those who love it or dislike it or who misunderstand the concept. There are many definitions, and much to talk or even debate about but in the end branding comes down to some simple and very important realities.

Difficult questions must be asked and answered, like “why are we doing this” and “who are we and who are we trying to reach”? People want more than vanilla.  They are attracted to the Jesus in you, the way God made you. If you look at the most “successful” (large or small) people/organizations you’ll always see they exude personality. They are recognizable by a certain set of identifiable traits. “Brand” is about image and reputation, so brand is way important. 
People participate in and buy brand. It makes them feel safe, worthy of their investment of heart, soul, time, and money. A brand is symbolic of all of who you are, everything connected you.

The world isn’t looking for another Billy Graham or _______________ (insert your favorite personalities here). The world is looking for you to be the person or organization God has uniquely called you to be. When you are truly fulfilling the calling God has for you, you are naturally a walking living breathing brand, whether you know it or not. 

Great brands engender trust and by definition are unique, powerful, meaningful, and instantly recognizable as they rise above the clutter of the world around them, just by being very very good at who (or what) they are.

  • We don’t just help you clarify your core values. Many clients have a start on that already (although you may be surprised at how many huge organizations or well known personalities DON’T have these well formed!). We’ll provide a real benefit: We can bring organization and management to your core values and gradually create a more powerful identity.
  • We’ll help you build powerful PRODUCT brands and product line extensions from your brand.
  • Far from a ministry part timer or volunteer or staff person who is doing their best but is unqualified, unskilled or simply under-resourced -- we understand and are able to execute for consistency in your communications materials and in all you do. This is absolutely essential for building your brand.
  • We’ll help you bring the all-important unified look and feel in the language you use, your operations and leadership and employee/work culture, architecture, print materials, books, newsletters, music, web, CD’s, DVD’s, TV, Radio. These and more all speak to the world about who you are and the message you are sending.
  • We’ll help you build brand MOMENTUM so you can begin to see your brand flourish like you’ve felt all along that it could.
  • We are big on “ethos”.  Dictionery.com defines “ethos” asthe fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group…”. We do our best to immerse ourselves in our client’s story, heart and soul so we can understand and best serve them. We only take clients who are a real fit and we often become long term and close strategic partners in their ministry family. Some clients have said we communicate their message better than they do. We appreciate the compliment, understanding we are simply called alongside to help.

 

 
OUR SERVICES


Strategic Planning

Marketing

Sales

Branding

PR & Media Strategies

Product Development

Curriculum Development

Design & Printing Services

Graphic Design

Disc Services

Studio & Production Services

Web & Internet Services

Warehousing, Mailing &
Fulfillment