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Branding:
“Brand” is about image
and reputation, so brand is way important.
Market
differentiation, values, positioning, identity, tipping
points… there are lots of buzz words to
navigate. In our experience these disciplines are almost
always far more than a ministry friend or staff person
or church graphic designer can tackle. We’ve worked
on building brands for leading ministries and given seminars & workshops
on these types of subjects for leading Christian Conferences
and have seen it first hand countless times. Branding,
marketing and such can do as much damage as good if not
properly executed. The idea of branding raises questions
as it seems to have those who love it or dislike it or
who misunderstand the concept. There are many definitions,
and much to talk or even debate about but in the end branding
comes down to some simple and very important realities.
Difficult
questions must be asked and answered, like “why are we doing
this” and “who are we and who are we trying to reach”? People
want more than vanilla. They are attracted to the Jesus in you, the way
God made you. If you look at the most “successful” (large or small)
people/organizations you’ll always see they exude personality. They are
recognizable by a certain set of identifiable traits. “Brand” is
about image and reputation, so brand is way important.
People participate in and buy brand. It makes them feel safe, worthy of their
investment of heart, soul, time, and money. A brand is symbolic of
all of who you are, everything connected you.
The
world isn’t looking for another Billy Graham
or _______________ (insert your favorite personalities
here). The world is looking for you to be the person or
organization God has uniquely called you to be. When you are truly fulfilling
the calling God has for you, you are naturally a walking living breathing brand,
whether you know it or not.
Great brands engender trust and by definition are unique,
powerful, meaningful, and instantly recognizable as they
rise above the clutter of the world around them, just by
being very very good at who (or what) they are.
- We
don’t just help you clarify your core
values. Many clients have a start on that already (although
you may be surprised at how many huge organizations
or well known personalities DON’T have these
well formed!). We’ll provide a real benefit:
We can bring organization and management to your core
values and gradually create a more powerful identity.
- We’ll
help you build powerful PRODUCT
brands and product line extensions from your brand.
- Far from a ministry part timer or volunteer or
staff person who is doing their best but is unqualified,
unskilled or simply under-resourced -- we understand
and are able to execute for consistency in your communications
materials and in all you do. This is absolutely essential
for building your brand.
- We’ll
help you bring the all-important
unified look and feel in the language you use, your
operations and leadership and employee/work culture,
architecture, print materials, books, newsletters,
music, web, CD’s, DVD’s, TV, Radio. These
and more all speak to the world about who you are
and the message you are sending.
- We’ll
help you build brand
MOMENTUM so you can begin to see your brand flourish
like you’ve felt all along that it could.
- We
are big on “ethos”. Dictionery.com
defines “ethos” as “the
fundamental character or spirit of a culture; the underlying
sentiment that informs the beliefs, customs, or practices
of a group…”. We do our best to
immerse ourselves in our client’s story, heart
and soul so we can understand and best serve them. We
only take clients who are a real fit and we often become
long term and close strategic partners in their ministry
family. Some clients have said we communicate their message
better than they do. We appreciate the compliment, understanding
we are simply called alongside to help.
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