Our long time client and friends Messenger International know what it takes to go to the next level. Through their faith, hard work and creativity, Messenger International delivers excellence in everything they do - which is why it was not surprising to hear of CFO Aaron Ramsay's personal efforts to lead a humanitarian rescue mission that seemed impossible. Too often our ideas for pursuing the "next level" gravitate towards making things bigger and splashier. This story is a good reminder what next level thinking is really all about.

Click below to read the amazing story from Aaron and his wife Tanya that will inspire you to truly think "big."

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So with all the news about the moral and ethical transgressions of public figures, what questions do we need to wrestle with as faith-based communicators?

First of all, how do we handle Public Relations in an apology demanding media culture? I think we can all understand why a public servant, such as a politician, owes their constituents an explanation of moral and ethical failings. But to whom else does he/she “owe” an apology? It gets more sticky when we talk about the moral failing of an athlete or entertainer. When (and why) exactly is the public “entitled” to an explanation? Or a truly sincere and above-reproach apology? It’s a relevant conversation to have.

Now how does this apply to a church leader?...

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I have a friend who is a wonderful musician and pastor at a church that has been included in Outreach Magazine’s America’s 100 Fastest Growing Churches. Here’s a question Benji Cowart put on his Facebook:

Here's a question of ethics: if a singer only sounds great in the studio (with the help of Autotune) but can't stay on pitch in a live setting...is that much different from a pro ball player using steroids?

Here is my response (a bit different than the facebook response) for our readers to chew on:

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