Religion for years has intersected the media and landscape of our culture. And it still does significantly. Years ago, a religion print conference by phone was the 'in' thing to do; having 15-20 writers on the phone was common along with a clipping service to track every placement. Now, blogger relations has literally taken over.
Religion writing has become a burial ground for the life of many reporters. The landscape has radically changed, and so have their positions at the dailies. There are a few still surviving and some writers are open to pitches. There are also some new religion writers on the scene. However, the best way to build relationships with bloggers today is to...
Permalink
Charlie Rose once told me, "A great guest is someone with opinions who speaks from experience and authenticity. They have all the emotions that tell a great story (love, death) and when they speak the interview lives, breathes and engages. It's the engagement that is able to produce the response."
Are your interviews equating to product sales or to a measurable call of action? If not, it could be your messaging and delivery. It doesn't matter if you have a great product; if you don't know how to create a "must have" message and then deliver your message effectively people won't listen. In essence: you've wasted your time.
What's the secret to a great interview and getting people to respond?…
So with all the news about the moral and ethical transgressions of public figures, what questions do we need to wrestle with as faith-based communicators?
First of all, how do we handle Public Relations in an apology demanding media culture? I think we can all understand why a public servant, such as a politician, owes their constituents an explanation of moral and ethical failings. But to whom else does he/she “owe” an apology? It gets more sticky when we talk about the moral failing of an athlete or entertainer. When (and why) exactly is the public “entitled” to an explanation? Or a truly sincere and above-reproach apology? It’s a relevant conversation to have.
Now how does this apply to a church leader?...
Tiger Woods is scheduled to give a ‘press conference’ tomorrow at 11:00am. The only problem? No press is allowed to attend…Huh?
After waiting three months for him to come out of hiding, Tiger has agreed to speak and offer a public apology, but on his terms - five minutes, no press, no questions – only cameras in the room with his mother, Tida, among other family, friends and associates in the audience. Is this a good PR strategy to restore his image and reputation with the public?…
By writing a book, Sarah Palin wants us to see a different side.
We've seen a different side of David Letterman and it's not funny.
And a VERY different side of Tiger Woods.
Magazine covers, late night TV appearances and countless media interviews all serve to show a more personable side of President Obama – at the risk of overexposure.
We all have many sides to us. Sometimes the ugly sides creep out (like at an airport terminal line). And don't we all wish our lesser-known good sides would be more apparent? Some sides are neither good nor bad. Remember the class clown? A few of my friends are like that. But privately I also know they can be deep and serious and this contradiction is why I relate to them.
Recently we have had the pleasure of producing two fun projects for author John Eldredge ...
Feed
Recent Comments
And let us consider one another to provoke unto love and to good works.
-Hebrews 10:24