Charlie Rose once told me, "A great guest is someone with opinions who speaks from experience and authenticity. They have all the emotions that tell a great story (love, death) and when they speak the interview lives, breathes and engages. It's the engagement that is able to produce the response."
Are your interviews equating to product sales or to a measurable call of action? If not, it could be your messaging and delivery. It doesn't matter if you have a great product; if you don't know how to create a "must have" message and then deliver your message effectively people won't listen. In essence: you've wasted your time.
What's the secret to a great interview and getting people to respond?…
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I recently pulled media consultant, producer, author and Vaughn Street friend Phil Cooke aside to chat about the future of large TV platforms. Here are some highlights from our interview…
Given the news of long time TV legend Oprah calling it quits, is this a sign of the times with traditional TV outlets gearing up for more change?
Oprah is just one of the many warning signs that the media world is going through a massive period of disruption. While the invention of radio didn't displace movies, and the invention of TV didn't displace radio, I don't think the Internet will displace traditional broadcast television. Ultimately, each medium finds its own unique niche with audiences...
I am packing to take another trip across the country for a 2 hour meeting with a cool well-known mega-mega-church pastor. He has good doctrine, creativity galore. I am psyched but very busy. And the TV says “major storm heading our way”. I take a break with my fam to catch the warmth of the 30 minute special (well…23 minutes).
For years I’ve said, partly tongue in cheek: Could the Charlie Brown Christmas TV special, in some ways, be the most important TV program on anywhere, all year?
In the middle of all the fun, Charlie Brown poignantly pleads the question “doesn’t anyone know the true meaning of Christmas?” Then to a captive audience Linus humbly gives the elegant Gospel in all its power and glory. And along with Lucy, Snoopy and Pig Pen, millions of the everyday people (the ones we marketing and preaching types try to reach all year), hear it and are moved by it. Year after year, time after time, since around 1965. And we all know TV networks do not repeat programming unless it is making a serious impact on audiences/advertisers.
Merry Christmas Charlie Brown.
PS – One could go on for hours about the difference, generationally & culturally, between Charlie and the amusing but very vulgar Shrek the Halls.
We get many manuscripts that come across our desk every month. Many are from top authors in the industry while others are from self published writers. They’re all trying to do the same thing - have someone help them to ‘tell their story’. We had the opportunity most recently to help a self published author land several top National Christian interviews causing over 18,000 visitors to come to his website. It helped that the author was offering a free download of the entire book to anyone who came to the site.
Fresh Impact PR Group was on location with ‘The 700 Club’ out in Seattle this week to shoot a feature story on Paul Jensen. Paul’s story will air sometime over the next several months. The 700 Club loves to use dramatic stories to drive people to the phones. During a recent feature last month over 468 calls came in from our author’s interview, all people asking to receive the Lord. A good story still reaches people where they need it most. Nothing more rewarding than knowing by doing what we do, it made a difference that day!
Paul Jensen’s story is a true testimony to God and that HE is in the business of turning people’s hearts to HIM. There is no doubt, Paul was being watched out for that day. It is unexplainable to the natural mind.
In 2002, obscure wife and government secretary, Julie Powell, hungry for satisfaction in her life, cooked 524 recipes from Julia Child’s Master the Art of French Cooking in 365 days – and wrote a blog about it along the way. That same year I moved across the country from NYC to the West Coast with my husband and two young children also desiring greater fulfillment and purpose. That’s where our similarities stop. Well, and we share the same first name and both enjoy writing. Julie Powell’s pursuit ended in a loyal following of bleaders, notoriety from top-notch publicity, and a national best-seller she penned based on her experience, which became a major motion picture starring Meryl Streep and Amy Adams opening to favorable reviews last weekend. How is it that one woman living in Long Island City, NY, on a desperate search for happiness, could end up with such profound success?
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And let us consider one another to provoke unto love and to good works.
-Hebrews 10:24