There is a lot of buzz today centered on digital publishing: whether it be a Seth Godin blog circulating about the magazine world, book publishers racing to get their backlisted titles converted to digital format, or every online portal available racing to get a piece of the DIY author. All these conversations are important to listen to and keep a pulse on as the publishing world continues to adapt to new technologies. With that said, what I don’t hear anyone talking about is promoting online books. Case in point, the WSJ article we posted last week barely touched on the social media aspect or author promotions - the article focused on author royalties and the monthly incomes generated for DIY systems, which is why every software mogul is jumping on board to spearhead the potential cash flow.
Selling books still takes a lot of work, and simply having an eBook converted, will not sell your book. Steve Jobs reported today at the WWDC conference that 22% of the market share is already owned by the iBook store. This will put you in position to sell digital books but you still have to promote them.
To help the cause, we put together a punch list of reasons why most digital books will fail and so will their authors...
PermalinkI always enjoy contributing to an article that will bring value and helpful advice to other business owners. It’s in the sharing of ideas that we gain insight to new ways of doing things for the betterment of our customers.
Such is the opportunity I was afforded yesterday. Linsey Knerl (from American Express Open Forum for Small Businesses) posted an article on the 20 Important Lessons I Learned from My Marketing Mentor. There is some good marketing counsel in here. American Express Open Forum online network offers a huge resource of tips and insider tactics that work so make sure you visit them often for advice.
Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an industry conference, or a relative who showed us the ropes of a dedicated family storefront. With an emphasis on the entrepreneurial spirit, we recently interviewed 20 successful small business men and women to get some insight into the teachers that mattered most to them over the years, as well as the truths that helped to set them on the path to winning in their chosen industry.
Read all 20 tips including Fresh Impact PR Group’s here.
Religion for years has intersected the media and landscape of our culture. And it still does significantly. Years ago, a religion print conference by phone was the 'in' thing to do; having 15-20 writers on the phone was common along with a clipping service to track every placement. Now, blogger relations has literally taken over.
Religion writing has become a burial ground for the life of many reporters. The landscape has radically changed, and so have their positions at the dailies. There are a few still surviving and some writers are open to pitches. There are also some new religion writers on the scene. However, the best way to build relationships with bloggers today is to...
I recently pulled media consultant, producer, author and Vaughn Street friend Phil Cooke aside to chat about the future of large TV platforms. Here are some highlights from our interview…
Given the news of long time TV legend Oprah calling it quits, is this a sign of the times with traditional TV outlets gearing up for more change?
Oprah is just one of the many warning signs that the media world is going through a massive period of disruption. While the invention of radio didn't displace movies, and the invention of TV didn't displace radio, I don't think the Internet will displace traditional broadcast television. Ultimately, each medium finds its own unique niche with audiences...
Filtering different calls that come our way for projects I find myself many times feeling like a ‘broken record’. But as we see in a national story that broke loose here in Seattle the PR mantra for years that we have said still rings true, “local media mixed with national media can make for a huge snowball of media play”.
With all the huge talk about ‘Tweets’ and ‘Facebook’ we have said for the past year you still need to contact local reporters who are in place for local media. Producers of national media outlets , while they all have Tweet’s and Facebook still sift through local headlines and track stories. Again, that is just another form or medium to contact them through.
The case this week rings loud and clear with the four policemen gunned down at a local storefront here in Seattle, WA...
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And let us consider one another to provoke unto love and to good works.
-Hebrews 10:24