Category: Mike Loomis

Posted by Mike Loomis, 08/03/10, 02:52:08 pm, Categories: Mike Loomis, Church Media, Faith and Culture

The oil spill in the gulf is horrible. Period. The ocean, wildlife, and coastline will be affected for years, maybe decades. Untold thousands are hurt, both financially and in terms of opportunities. Future plans are shattered. My heart goes out to these people, and I’m glad there is some financial assistance for them from British Petroleum.

A news story recently caught my attention. A church in Alabama has applied for $50,000 in financial disaster relief from BP. The pastor was quoted as saying, "We're fighting for our lives just like a business."

Another local church leader said that churches that abide by biblical stewardship principles don't need help from BP because they...

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Posted by Mike Loomis, 04/05/10, 09:19:29 am, Categories: Marketing, Mike Loomis, Next Level Growth, Interviews

Seth Godin is the author of ten bestselling books and has been called "America's Greatest Marketer" by American Way Magazine. He is consistently one of the top 25 most widely read bloggers in the world. Seth's latest book, Linchpin hit the top ten on Amazon the first day it was released.

It's the most challenging yet encouraging book I've read in many years. Since many of his books relate to the work we do with our clients (helping them identify their unique callings and moving forward), we wanted to ask him some questions...

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Posted by Mike Loomis, 03/17/10, 12:04:31 pm, Categories: Mike Loomis, Leadership, Communication, Web and New Media

Last week Jim Daly, the brand new President of Focus On The Family, wrote about the effectiveness of their much-talked-about Superbowl ad in an e-blast letter.

As a ministry, Focus is charting a deliberate new course, which is communicated by some noteworthy keywords in Jim's article.

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Posted by Mike Loomis, 02/04/10, 10:12:15 am, Categories: Technology, Mike Loomis, Publishing, Web and New Media

This week Amazon.com and big-publisher Macmillan had an arm wrestling match. Amazon lost. Kindle devices, already feeling like yesterday's newspaper after the iPad announcement, briefly flashed a sad-face emoticon.

Here's the story. Amazon wants to control (and keep low) the price of e-books (Sound familiar, iTunes?) But publishers don't like being told what their books retail for, and who wouldn't want an extra five bucks for every download sold?...


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Posted by Mike Loomis, 01/22/10, 01:44:39 pm, Categories: Technology, Mike Loomis, Web and New Media

A few developments in the changing landscape…

The big buzz at CES (Consumer Electronics Show) a few weeks ago was web-enabled TV’s - they were everywhere! (3-D TV also, but that’s another post - for Erik!) This week Boxee www.boxee.tv announced an upgrade to its web-TV box that will allow content providers to charge for video. WHY CARE? This is a step in the right direction for video revenue models. “Free media” is a blessing and a “challenge” to video content producers.

Speaking of free media, the NY Times will start charging for web content next year. Also this week, YouTube announced it will start charging $5 for select content. WHY CARE? These outlets are not alone in recognizing the downside of “free”. If cultural acceptance for this (risky) model increases, it paves the way for sustainable, creative, and high-impact ministry video content ...

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