Since July, Amazon has been selling more digital Kindle books than hard covers. Barnes and Noble, the nation’s largest book retailer, is in deep trouble and has been up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet sales and digital books.
As the entire book market deals with the transition of digital books and online sales, I wanted to provide some insight into making your digital book a PR success, given the fact that it still takes a promotional plan to actually sell the book:
1. A good starting point, make sure your book is available in all eReader formats (i.e. Kindle, Nook, Sony eReader) not just one, as well as available on all phone applications (i.e. Blackberry, iPhone, etc). Diversify your book’s availability as best as possible..
2. Find all the local Indie stores in your area, as well as the major chains, and get in their online stores. Get creative with your local indie stores and offer them something personal for their customers, like a free one-hour online workshop for anyone who purchases the digital book off their online store..
3. Launch a micro-book website with daily Facebook posts, Twitter updates, and a blog. Readers, whether digital or hardback, love to interact with authors personally. Include video on the content of the book which viewers can easily share..
4. Make the content of the digital read interactive if possible by giving hyperlinks in the content and sending them to all your online portals and social media pages. As we have mentioned before, metadata is crucial right now as people search for terms, words, phrases of every kind..
5. An effective social media campaign is critical to viral success. Promotional launches, free content, blogger tour, and providing people with quality content, value, and personal access and interaction with you is key. It’s important to talk WITH people, not AT them..
PermalinkThe oil spill in the gulf is horrible. Period. The ocean, wildlife, and coastline will be affected for years, maybe decades. Untold thousands are hurt, both financially and in terms of opportunities. Future plans are shattered. My heart goes out to these people, and I’m glad there is some financial assistance for them from British Petroleum.
A news story recently caught my attention. A church in Alabama has applied for $50,000 in financial disaster relief from BP. The pastor was quoted as saying, "We're fighting for our lives just like a business."
Another local church leader said that churches that abide by biblical stewardship principles don't need help from BP because they...
If you want to be successful in the creative world – whether music, drama, film, graphics, writing, preaching, advertising or any endeavor – you need to go to the veterans. They’ve been there, done that and can (when you are able to squeeze a few minutes from them) make a world of difference for you, saving blood, sweat and tears if we’ll learn from their experience. And of course we can also enjoy their craft and their stories.
It was our pleasure to sit with music industry veteran and chart topping performer Rick Cua recently as we talked about:
- What it takes to “make it” as an artist
- Writers block
- Touring.
- Playing for 100,000 people
- The secular versus the sacred
- And loads of practical powerful advice for those desiring to succeed in their calling in a difficult ever changing industry
Click below to view the 3 Part Interview now!
The Winners and Finalists for the 31st Annual Telly Awards have been announced. Vaughn Street and Eastco placed four wins. Over 13,000 entries from all 50 states and numerous countries were received.
1. Winner in the Visual Effects category for Superkid Academy.
2. Winner in the Art Direction category for Joyce Meyer Ministries The Love Revolution DVD.
3. Winner in the Religious/Spiritual category for the trailer for John Eldredge’s Fathered By God.
4. Winner in the Visual Effects category for John Eldredge’s Love and War.
Every once in a while bloggers like us take a step back and ask for a little grace as we conduct some self back-patting in order to honor the incredible team members who make all our successes possible...
Vaughn Street and Eastco recently placed three wins from a pool of over 7000 entries in International Competition honoring Excellence in Communications.
1. “Award of Excellence” (highest honor) For Best Selling Author John Eldredge’s Love & War video product trailer.
2. “Award of Excellence” (highest honor) for Superkid Academy packaging.
3. “Award of Distinction” (2nd highest honor) for Best Selling Author Joyce Meyer’s The Love Revolution packaging.
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And let us consider one another to provoke unto love and to good works.
-Hebrews 10:24