Posted by Holt Vaughn, 03/08/10, 05:24:14 pm, Categories: Holt Vaughn, Church Media, Next Level Growth, Faith and Culture

Every media professional in the church world should wrestle daily with the moral implications of how we "market" the Gospel to our culture. Leave it to the always provocative and thoughtful John MacArthur to make us sweat a bit. Check out his recent post and feel free to comment.

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Posted by Jon LaPorta, 03/03/10, 05:06:02 pm, Categories: Jon LaPorta, Next Level Growth

Our long time client and friends Messenger International know what it takes to go to the next level. Through their faith, hard work and creativity, Messenger International delivers excellence in everything they do - which is why it was not surprising to hear of CFO Aaron Ramsay's personal efforts to lead a humanitarian rescue mission that seemed impossible. Too often our ideas for pursuing the "next level" gravitate towards making things bigger and splashier. This story is a good reminder what next level thinking is really all about.

Click below to read the amazing story from Aaron and his wife Tanya that will inspire you to truly think "big."

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Posted by Holt Vaughn, 03/03/10, 01:48:52 pm, Categories: Holt Vaughn, Leadership, Church Media, Faith and Culture

Recently Vaughn Street was asked to produce an interactive media curriculum for best selling author Joyce Meyer's recent book, The Love Revolution, which was released at the JMM annual women's conference in St. Louis. The project features contributions from world-renowned guests John Maxwell, Martin Smith (Delirious?), Darlene Zschech (Hillsongs), and others. This is the latest project in our ongoing partnership with Joyce Meyer Ministries and we were thrilled to work with the ministry again, especially on this message. As a follow up, Holt Vaughn asked Joyce and her son, CEO Danny Meyer, to discuss their heart behind this latest project.

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Posted by Erik Ticen, 02/24/10, 09:49:32 am, Categories: PR, Erik Ticen, Communication, Faith and Culture

So with all the news about the moral and ethical transgressions of public figures, what questions do we need to wrestle with as faith-based communicators?

First of all, how do we handle Public Relations in an apology demanding media culture? I think we can all understand why a public servant, such as a politician, owes their constituents an explanation of moral and ethical failings. But to whom else does he/she “owe” an apology? It gets more sticky when we talk about the moral failing of an athlete or entertainer. When (and why) exactly is the public “entitled” to an explanation? Or a truly sincere and above-reproach apology? It’s a relevant conversation to have.

Now how does this apply to a church leader?...

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Posted by Julie Spiewak, 02/18/10, 02:38:16 pm, Categories: PR, Julie Spiewak, Branding

Tiger Woods is scheduled to give a ‘press conference’ tomorrow at 11:00am. The only problem? No press is allowed to attend…Huh?

After waiting three months for him to come out of hiding, Tiger has agreed to speak and offer a public apology, but on his terms - five minutes, no press, no questions – only cameras in the room with his mother, Tida, among other family, friends and associates in the audience. Is this a good PR strategy to restore his image and reputation with the public?…

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