Do “Branding” and “Ministry” Go Together?

Much of our work at Vaughn Street is helping authors and speakers build an authentic personal brand.

Branding isn’t a bad word. We define it as simply the public expression of your calling.

As one pastor recently told me after reading my book,

“We’re the only category of public leader who doesn’t think we have a brand!


Clients love Vaughn Street’s in-person strategy sessions, but we wanted a way to help more people.

So last year I tried an experiment… I wrote a book about branding, and offered it at a conference where I spoke. Scary, right?

The response was amazing. I sold out of books, and sales doubled over the next two months. (By the way, to further test the value of the content, I didn’t even have the book available on web or Amazon. All the post-conference sales were from referrals!)

Besides being a pretty cool way to test an idea, the feedback gave us confidence that this process would work for others – in book and video formats.

So here it is!

Your Brand Is Calling 

  • Does your brand reflect your story?
  • Is your personal brand moving you toward your goals?
  • Will your brand connect you with the people you’re called to serve?

This book and video course, will help you build your personal brand with confidence in 30 days!  The practical process will help you reach more people in less time, and give you clearer guidelines on all expressions of your personal brand (web, logo, photography,writing voice, and more).


The book:

$11.99 including shipping


The video course:

Regularly $199, but now – only $99

– and includes a review of your brand!

Written by Mike Loomis

Mike Loomis

Vaughn Street Team Leader, Mike helps leaders and organizations with focus, strategy, ideas, and unique perspective. He has over two decades of real-world experience in business, multimedia, ministry, and music. In addition to his own successful enterprises, he has worked with Holt for over twenty years on a wide variety of projects.

As a literary agent, a conversation with Mike can open up whole new avenues for authors. In fact, there are over one million books in print containing author appreciation for his help and encouragement.

Samplings of Mike’s experience include: Two-time Entrepreneur, Branding, Creative Product Development, Literary Agent, Writer, Web Development, Marketing, Pastoral Ministry (Church Growth), Communications, Video, Missions, Music, Conference Speaker.

Mike’s successfully traveled many roads, but there’s a common theme – helping others get to the next level in their journey.

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