Sometimes our talents need to shift, to flow in different ways or channels. This little article about Lewis got me to thinking in a slightly different way than the article points, but it works in terms of the need to be able to flow, adapt, shift, communicate to varied and differing audiences, etc.
Check out the article at the link herein. And here’s my thoughts: With all the near impossible to keep up with communications changes taking place daily, a lot of our clients — even gifted authors and communicators — are not making the grade, not “getting it” when it comes to how to communicate in today’s omni-channel world.
For example – just ‘cause you can preach or write a book doesn’t mean you are a good blogger. Not without some work and research anyway. Just because you are a great performer or musician hardly means you will be great at social media’s many nuances, each of which can play a big part in your destiny in terms of growing an audience. I could go on for hours about this. If you are unsure what “omni-channel” means, or what a “good blogger” looks like…then get to work with all those God-given talents you have, and enjoy the new communications landscape.