Tweet Buffer I’m fascinated by both the world of presidential politics because I’m fascinated with how brands influence people. In recent months we’ve seen relentless advertising and 24-hour media coverage of the election. It’s a battle for hearts and minds. Make Me Proud One of the most significant stories in past presidential race has been [...]
Read moreTweet Buffer Many authors pour all their time and energy into making sure their book, especially first book, is a success. What’s the problem with that, Mike? Well, books come and go. In five years, this book will be a memory, and at best, a nice backlist title. But if your book doesn’t elevate your [...]
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Tweet Buffer Two years ago we saw the writing on the… tablet. With our exclusive partnership with Enhanced E-book pioneer, Vook, and recent App development like our work for Dicks Sporting Goods, recent industry reports show we’re on track to help our publishing/self-publishing clients. Some highlights: • 31% of eBook publishers are now producing enhanced eBooks • Amazon.com [...]
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Tweet Buffer For years, publishers have been scrambling to keep up with the technology push that is every evolving. I get roughly one call a month from an author saying, “can you help our book sell more units?” That is the toughest question to answer in this book landscape. Book marketing is every evolving as much [...]
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Tweet Buffer Your bio called, it said you haven’t looked at it in a while. Forgot where it was? Check the “About” page on your web site. Gone are the days where people only want to look at your resume. Maybe I’m biased, but your diploma is not the headline. Bullet points about past positions [...]
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Book Marketing Tactics for Quality versus QuantityMarch 24, 2013, 1:17 am