Archive for month: August, 2011

What Is Your Essence?

  From Wikipedia: In philosophy essence is the attribute or set of attributes that make an object or substance what it fundamentally is, and which it has by necessity and without which it loses its identity.  The concept originates with Aristotle, who used the Greek expression to ti ên einai, literally ‘the what it was to be’, or sometimes the […]

Read more

Discipline Your Message and Talking Points

I was watching a high-profile national television show recently when the host gave the guest he was interviewing complete control of the interview – a.k.a. a rare break; the reporter asked the guest to tell the audience exactly what they should do in a specific situation. A perfect PR opportunity for this guest to share […]

Read more

Ground Zero: Freedom Tower And A New Song

Recently on a trip to NY City with our PR guru team members Scott & Julie we visited Ground Zero. It’s hard not to be overwhelmed by it. To my surprise, the amazing Freedom Tower is already 78 floors above ground. One report says it is advancing about one floor per day! As New York […]

Read more

You Are Not Your Audience (pt 2)

Who are these guys? I don’t know, but they want your input. OK, I DO know who they are. The updated Vaughn Street website is mostly the work of a long-time member of our team (like, since he was in a crib next to his CFO-mom’s desk at the office!) … Evan Vaughn, our son. […]

Read more

How To Get Your Story In The Huffington Post

The Huffington Post, founded in May 2005 as a liberal answer to The Drudge Report, has become one of the largest online news sources in the United States drawing around 25 million visitors per month. Regardless of one’s conservative or liberal stance, many brands, authors, and personalities would love to have 25 million consumers reading […]

Read more

Data to Consider with E-Book Pricing

Our exclusive development partner for Enhanced E-Books, Vook, recently compiled sales data regarding e-book pricing. With all the new paradigms in the e-book world, and the rapid growth of Enhanced E-Books, it’s crucial to make retail pricing decisions based on facts, not guesswork. Click here to download your free pdf, and let us know what you […]

Read more
© Copyright - Vaughn Street, LLC