V-St and Vook Announce Exclusive Partnership

An exciting announcement to pass on to our readers:

Enhanced eBooks with Vaughn Street and Vook

New York, California powerhouses take lead in publishing revolution: Vaughn Street & Vook Announce Exclusive Partnership
Vaughn Street, a leader in communications and development of Christian media, and Vook the leader in enhanced e-books, have joined forces in an exclusive agreement. Because of their success working with faith-based authors and publishers, Vaughn Street announced this week that it has been named Vook’s exclusive creative development partner to publishers and authors in the Christian genre.

“The world of publishing changes almost daily, and this partnership gives our clients the opportunity to spread their message like never before,” says Vaughn Street’s Mike Loomis. “The ability to quickly reach all leading tablets and mobile devices, along with our expertise in interactive media and curriculum development opens up a whole new world. We handle everything for our clients, who want to be in the communication business, not the software business. And we won’t solely be working in the Christian market. Our sister companies at TheEastcoGroup.com will be offering Vooks to the mainstream as well. It’s all very exciting for us and our clients.”

“We wanted to work with Vaughn Street because of their success crafting messages for this audience, and for their excellent video production experience” Says Vook’s Head of Acquisitions, Matthew Cavnar.

– In January, Amazon announced that it sold more e-books for its Kindle device than it sold paperback books in the last three months of 2010, and the American Association of Publishers show e-book sales jumped 115.8%.
– Magazine content on tablets is expected to exceed $12 billion by 2010, according to MediaIDEAS, with users hungry for engaging content.
– Apple sold 14 million iPads in 2010, and tablet sales are expected to reach 81 million in 2012.
– By 2014, mobile/tablet devices will represent 64% of all computers, says RBC Capital Markets.

Now the leading enhanced digital book publisher, Vook was founded in 2008 with the vision of uniting the worlds of books and videos into one blended story. Vook has created an innovative platform where all forms of media (text, video, audio, social networking, web browsing, and more) come together to create a new experience. Vook titles include those from best-selling authors Seth Godin, Tom Peters, Stephen R. Covey, Deepak Chopra, and others.

“Vaughn Street has created many leading book and video products, consistently winning awards, inspiring audiences and selling in the millions of dollars. Our years of creating interactive multimedia experiences, and our understanding of the unique communication needs of this market, made for a perfect fit with Vook technology and distribution” said CEO, Holt Vaughn. “Not only can we create and edit the perfect media for this format, our PR team can also market them.”
http://youtu.be/VxM7Hlk0v7c

Written by Erik Ticen

Erik Ticen

A student of branding and visual storytelling, Erik has spent the last decade architecting media projects for some of the nation’s largest non-profit organizations. He is also an accomplished television producer having created award winning documentary programs viewed throughout the world. In addition, Erik has served on the Church Media Committee for the National Religious Broadcasters and has been blessed to conduct several workshops on the topics of telling your story and media production.

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