Archive for month: April, 2011

Enhanced eBooks are Gaining Momentum

With the launch of the iPad 2 and several other tablets sales of those technologies will continue to build publishing in many different circles and so will the medium to reach users. Last week’s news of ABC getting involved in video books should come as no surprise to those who follow growing trends in PR […]

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Combat Natural Disasters with Acts of God

It’s easy to be critical of marketing and PR campaigns. If I baked bread, I’d constantly critique other recipies, looking for ways to improve them. But once in a while an effort comes along that’s golden brown, with great aroma, tender inside, and tastes wonderful. If you haven’t seen it yet, check out this long-running […]

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V-St and Vook Announce Exclusive Partnership

An exciting announcement to pass on to our readers: New York, California powerhouses take lead in publishing revolution: Vaughn Street & Vook Announce Exclusive Partnership Vaughn Street, a leader in communications and development of Christian media, and Vook the leader in enhanced e-books, have joined forces in an exclusive agreement. Because of their success working with […]

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The Digital Book Future is Now

The London Book Fair is going on this week and all the chatter is about digital books. More than ever publishers are changing their tactics; dialoguing what works and what doesn’t from app development to author percentages. What caught my eye the most are the comments made about marketing directly to consumers – a key […]

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V-St & Vook: EXCLUSIVE

Vaughn Street Vook Media Kit/FAQ/Get Started Now (Authors) Media Kit/FAQ/Get Started Now (Publishers) Contact Us New York, California powerhouses take lead in publishing revolution: Vaughn Street & Vook Announce Exclusive Partnership Orchard Park, NY, March 25, 2011. Vaughn Street, a leader in communications and development of Christian media, and Vook the leader in enhanced e-books, have […]

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Is Social Networking Usage Leveling Off?

It’s important to know what social networks will work best for your marketing. For example, what social network has the highest percentage of female users? Which attracts the oldest demographic? The most educated? Which networks are in growth mode and which ones are on their way to extinction in a few years? Mashable today has […]

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