We take a “whole” approach to Public Relations. Rather than relying on only one PR service (i.e. booking interviews), we coordinate multiple PR and marketing services – such as website design, content development, book/video trailers, SEO, social networks, online and digital press, etc. – to help tell the client’s story.
Surprised by Love by Dr. Jay and Julie Kent-Ferraro is a case-in-point. Recently, our team designed and developed a book microsite for Surprised by Love. The goal was to create a site that includes all the vital coordinates that will successfully market and promote their book launch.
– A book trailer and two other author videos (to view, click on the hyperlink and scroll down)
– The market need and talking points (i.e. how this book is different from the competition)
– Press room (talking points, FAQ’s, images, video, media links – all the things press need)
– A blog tied to the brand site
– Social media widgets
If designed properly, a book website will accomplish several things: provide publicists and the author with a valuable tool to share with the media to help generate interest and solidify interviews; assist in creating early book buzz with consumers via SEO, social media and viral sharing; and help produce advance book sales. In fact we saw this site hit page one on Google in its first month (and we’re looking forward to the authors’ upcoming appearance on Oprah!).
If you’re going to go through the painstaking process of writing and publishing your message make sure you have a worth-sharing website portal and presence incorporating these recommended components to help your message soar.