Branding and Marketing Expert, Holt Vaughn, Hits Amazon Best-Seller List With New Book, “Counter-Attack”

Holt Vaughn, communications expert and author, recently hit Amazon.com’s Best-Seller List with the new book, “Counter Attack,” climbing to #2 in the Direct Marketing category.

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Orchard Park, NY – February 2, 2011 – Branding and marketing expert, Holt Vaughn, recently joined a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the business and marketing book titled, “Counter-Attack: Business Strategies for Explosive Growth in the New Economy.” The book also featured noted business development expert, best-selling author and speaker, Brian Tracy. Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. All Authors have donated all royalties to Marketers for Good.

“I love that we can make an impact in the mainstream with our craft and our expertise. As is often the case, it’s simply a matter of really practical and useful content along with good marketing” says Holt Vaughn, founder and president of the award-winning group of media companies, The Eastco Group. Holt has worked with world-class leaders and executives, international best-selling authors and film and recording artists including GRAMMY®, Emmy®, and Dove Award winners and nominees, and organizations large and small, helping them go to the next level. As well as being a published writer who has developed leading works for international best-selling authors, Holt has served on college advisory committees and corporate boards, and his work has been covered in local and national publications and television within the entertainment industry, business world, and Christian community.

The book, “Counter-Attack: Business Strategies for Explosive Growth in the New Economy” was released on Thursday, January 27, 2011. The book features business lessons that business owners can use to fight against declining revenues and learn the secrets of success in the new economy. On the day of release, Counter Attack reached best-seller status in two Amazon.com categories: Marketing and Direct Marketing. Holt Vaughn authored a chapter in the book titled, “The Secret To Successful Branding” which includes a 7-step blueprint that will help you take your brand to the next level.

From CelebrityPress:
With the economic upheaval we have all experienced in the new economy, it’s hard not to feel that the way we do business is under attack. Traditions and the status quo have all been replaced with “New Normals,” making it more and more difficult to find a clear-cut path to success. In this refreshingly authentic book, thirty-five business leaders from around the world with very diverse backgrounds have teamed up to share what’s working now-so you can stop wondering and start profiting.

About Holt Vaughn:
Holt Vaughn is the founder and president of The Eastco Group. The award-winning group of media companies can be found at www.theeastcogroup.com and includes Eastco Worldwide, a full-service branding, marketing, and communications agency; Eastco’s California Road Studios, a world-class audio, video, TV, and film production and post facility featured among Mix Magazine’s class of world’s hottest new studios; and Vaughn Street, LLC, which works with some of the world’s leading faith-based organizations. Holt is known for his ability to get great things done and is a sought-after strategist, producer, writer, and speaker. He has worked with world-class leaders and executives, international best-selling authors, film and recording Artists including GRAMMY®, Emmy®, and Dove Award winners and nominees, and organizations large and small, helping them go to the next level.
The innovative and big ideas, creative concepts, strategic plans, product development, audio/video/film productions, marketing, branding, and public relations/media strategies Holt and his team provide for clients have sold many millions of dollars of products and services and have effectively reached millions of people around the globe.

From projects featuring rock stars and pop phenoms, best-selling authors to Fortune 500 companies, and local and regional clients to publishers and educational and government institutions, Holt has overseen countless projects. As well as being a recording artist and published writer who has developed leading works for international best-selling authors, Holt has served on college advisory committees and corporate boards, and his work has been covered in local and national publications and television within the entertainment industry, business world, and Christian community.

To learn more about Holt Vaughn, please visit www.TheEastcoGroup.com

Written by VST

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