Tweet Buffer Religion for years has intersected the media and landscape of our culture. And it still does significantly. Years ago, a religion print conference by phone was the ‘in’ thing to do; having 15-20 writers on the phone was common along with a clipping service to track every placement. Now, blogger relations has literally [...]
Read moreTweet Buffer Charlie Rose once told me, “A great guest is someone with opinions who speaks from experience and authenticity. They have all the emotions that tell a great story (love, death) and when they speak the interview lives, breathes and engages. It’s the engagement that is able to produce the response.” Are your interviews [...]
Read moreTweet Buffer Last week Jim Daly, the brand new President of Focus On The Family, wrote about the effectiveness of their much-talked-about Superbowl ad in an e-blast letter. As a ministry, Focus is charting a deliberate new course, which is communicated by some noteworthy keywords in Jim’s article. • “The Lord is guiding it, not me”: He’s [...]
Read moreTweet Buffer Every media professional in the church world should wrestle daily with the moral implications of how we “market” the Gospel to our culture. Leave it to the always provocative and thoughtful John MacArthur to make us sweat a bit. Check out his recent post and feel free to comment. Click here to read.
Read moreTweet Buffer Our long time client and friends Messenger International know what it takes to go to the next level. Through their faith, hard work and creativity, Messenger International delivers excellence in everything they do – which is why it was not surprising to hear of CFO Aaron Ramsay’s personal efforts to lead a [...]
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Book Marketing Tactics for Quality versus QuantityMarch 24, 2013, 1:17 am