Creativity with a Cause
If you led an organization that helped orphaned children, you’d probably try to show and tell people about the problem the best that you could. But it’s no easy task. (I know from personal experience)
People are bombarded by media and appeals for financial support. And let’s face it, if you’ve never been to an orphanage, it’s almost impossible to fully grasp the experience.
So how can you cut through the noise and help others to connect with your cause?
Make up a story!
OK – Actually, I’m referring to an inspired example of creative communication. Tom Davis, president of Children’s Hopechest has just released a novel. (“Scared: A Novel on the Edge of the World”). A fictional work that tells a compelling and interesting story – and in the process, highlights the importance of helping these children.
I’m sure Tom hopes to sell many copies of the novel, but I’m twice as sure he hopes those readers will be stirred and touched in ways that lead to action in support of hurting children. This book will reach people in ways that “normal” communications might not.
Joyce Meyer has taken a similar approach, with her new novel. Last week she offered it to her viewers, will all funds going to humanitarian outreach. A true win-win.
Let’s remember the power of story in our communications, and be open to “novel” approaches. We are not in the ________ (Book, TV, etc) business – We’re in the business of seeing lives transformed…
