Archive for month: March, 2009

A “Weather-Blip” Communication Strategy?

Do those little “weather-blips” on prime-time TV drive you batty? (“Will we have brimstone tonight? Tune in at 10!”) Argh! The station’s only intention is to GET me to watch their newscast, when they could have GIVEN me the forecast in that same 5 seconds. (This creates frustration, not loyalty) It’s so easy to communicate […]

Read more

The World of Self Publishing

Almost everyone I talk to wants to write a book. On a recent flight to a client meeting, the person next to me asked what I do for a living. His very first comment was, ‘oh my gosh, I have always wanted to write a book.’ A good book can transcend barriers. It has the […]

Read more

Horror Films: The Withering of Our Souls

I see no redeeming value in Horror Films. Don’t see how anyone does. What does this have to do with our professional world? Plenty. Hollywood, the media, video/filmmaking, entertainment, PR, communications, culture trends, hot news topics — these are the currency of our calling in many ways. This is a “Christian” topic too. For a […]

Read more

Smarter Than You, Coffee Boy

There is a local coffee chain that offers the best $2.50 iced cappuccino around. It’s always been the kind of authentic blue collar java joint that fits the area well. Yesterday, as I pulled up to the drive-thru, a cheery female voice said, “Thank you for visiting (us) today. This is Alicia. Can I interest […]

Read more

Love Knows No Boundaries Benefit Recording for Continental flight 3407 tragedy.

A Song to hear, to help, to heal… Eastco’s California Road Studios was thrilled to volunteer our services for Love Knows No Boundaries a song written, performed, recorded and distributed through an all-volunteer group of Western New York citizens and companies. All proceeds are earmarked for the creation of a memorial dedicated to those affected […]

Read more

Music for an International Brand

Eastco’s California Road Studios was pleased to host toy making giant Fisher-Price for a tracking session for their Little People 50th Anniversary Celebration. The session consisted of Drum set, Marimba, Xylophone, Glockenspiel, Vibraphone, Electric Guitar, Electric Bass, Piano, Trombone, Trumpet, Tenor Saxophone, Clarinet, and Flute. Drum set and mallet percussion were recorded in isolation, with […]

Read more
© Copyright - Vaughn Street, LLC